This agency owner clearly wasn’t afraid of putting in the work—but she wasn’t working on the right things. We quickly identified three obvious weak spots that had to be addressed:
But worse of all, her long hours were cutting into time with her kids, making her question if the business was even worth it. She needed clarity on where to focus, how to position her agency, and a way to step out of the day-to-day chaos.
Instead of guessing what to fix next, we implemented our proven agency growth strategy. To get things back on track, we first had to redefine her CEO Role by identifying her two key passions—Creative Strategic Director and Business Development Driver—so she could focus on high-impact work.
This then enabled us to clarify her market positioning and promise to her prospective clients, ensuring she could confidently articulate the value and results of her services—leading to stronger conversions and higher price points. This transformed her sales process into a prescriptive sales approach - shifting from reactive pitching to a structured, results-driven sales process to improve her ability to close deals at the prices she deserved.
To do this, we helped her hire an executive assistant and admin support to free herself from time-consuming tasks—creating the infrastructure to offload operations, client management, and business admin.
With these changes, she finally had the clarity, systems, and support to scale.
In just 90 days, her agency saw a 30% increase in revenue, but the real transformation went beyond the numbers. For the first time in over a year, she finally felt in control—of her business, her time, and her future. By embracing the true meaning of her role as CEO, she was able to shift her focus from daily operations to high-value strategy and business development. With a clear market position and a prescriptive sales process, she no longer struggled to communicate her value, making it easier to land higher-paying clients at the price points she deserved.
More importantly, she got her time back. No longer buried in admin work and client management, she could end her workdays without guilt, knowing her agency was running efficiently without her having to do it all.
She was finally able to spend quality time with her kids without constantly feeling the weight of unfinished tasks. Instead of feeling stuck and questioning if her business was worth it, she now had a scalable, profitable agency—one that supported both her financial goals and her personal life.
Transitioning from a project-based to an MRR business model transformed this agency from being at risk of closure to thriving with a predictable and sustainable income.
Their story is a testament to the power of strategic pivoting, smart pricing, and the importance of building a business that aligns not just with both market needs, but your personal values as well.
