Time To Make A Change?
We work with highly motivated agencies who are looking for the tactics they need to scale.
Their Goals
The agency had plenty of clients coming through the door, but they needed to scale deliverable volume back to optimize their profit margins.They were struggling to find ways to offer more value to their existing clients, and generate better ROI on their client work instead of constantly onboarding new clients.
Not only that, but they needed to find a workflow that was sustainable. Never taking time off, and constantly needing to source new work to survive was starting to take a toll on the team. Long-term partnerships at higher price points seemed like an impossible fantasy they would never get to see.
The Challenge
The task of constantly bringing on new clients to the agency was starting to take a serious toll on their bottom line thanks to the outdated hourly billing structure they were using. Despite the fact that they were busier than ever, they just weren’t seeing an increase in profit margins.
Not only that, but this agency owner was on the fast track to burnout. Without regularly recurring revenue or solidified processes in place, she wasn’t taking any time off in fear of her team missing deadlines or new business opportunities.
This agency needed to break free of their fearful decision-making habits in order to transition to a place of scaleable growth, and start charging what they were really with.
Their Goals
The agency had plenty of clients coming through the door, but they needed to scale deliverable volume back to optimize their profit margins.They were struggling to find ways to offer more value to their existing clients, and generate better ROI on their client work instead of constantly onboarding new clients.
Not only that, but they needed to find a workflow that was sustainable. Never taking time off, and constantly needing to source new work to survive was starting to take a toll on the team. Long-term partnerships at higher price points seemed like an impossible fantasy they would never get to see.
Our Solution
Improving this agency’s pricing strategy was the most important focus to scale earning potential.
Without upgrading their deliverable structure, they could never reap the benefits of fostering an efficient team. By only pitching deliverable-oriented (instead of outcome-based) services to clients, they were having a hard time selling recurring value (and consequently revenue) to existing clients. With our help, they were able to migrate their billing structure to project based agreements, then ongoing monthly engagement and make the shift to a value-based mindset. This resulted in the development of longer-term (and more profitable) client relationships.
Next, we helped this agency analyze area of the business that were causing bottlenecks and introduce some operational changes to make everyone's life easier. This included enhancing their project management software with new templates and tools, and refining sales process to maximize efficiency and increase the ROI on projects and deliverables. For the first time, the agency was able to operate like a well-oiled machine.
The Result
After partnering with Creative Agency Success and implementing these crucial changes, the agency experienced their best fiscal year yet, pulling in their record-breaking $1.1M in annual revenue with a 21% net profit margin; doubling their profit margins.
Thanks to this 40% increase in earnings, this agency owner was able to empower her team to be able to take some long overdue time off, and come back a recharged and better leader.
By tightening their sales operations, this agency now has the confidence to charge their dream rates without burdening the team with more work. Not only that, but this owner now has the support of a network of world-class creative agency leaders who are genuinely invested in her success. Talk about a win-win!
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